National Association of Broadcasting Headquarters

PROBLEM STATEMENT

The National Association of Broadcasters (NAB) is a premier trade association that represents the interests of the broadcast industry in the United States. When NAB decided to build a new headquarters in Washington DC, they wanted to create a space that would reflect their mission of innovation and advocacy. To achieve this, they needed a cutting-edge video wall solution that would impress visitors and showcase the latest technology in the broadcast industry.

SOLUTION

NAB partnered with Diversified and audio-visual consultant Miller, Beam & Paganelli to create a space that would truly “wow” visitors. TSI Touch was brought in to design and install a cutting-edge video wall solution that would be immersive and impactful. TSI Touch worked closely with the NAB team to understand their specific needs and requirements and to design a solution that would meet those needs.

The TSI Touch solution included a stunning LG OLEO transparent video wall that greets visitors in the 10th-floor lobby. The video wall is designed to be transparent, allowing viewers to literally see through video messaging and TV content to the extraordinary view of the nation’s capital. This innovative use of technology creates a statement and a good environment for guests to visit, and truly sets the tone for the rest of the headquarters.

In addition to the lobby video wall, TSI Touch also installed LG digital displays and video walls throughout the rest of the six-floor headquarters. The displays and video walls were strategically placed to create an immersive and impactful experience for visitors while showcasing the latest technology in the broadcast industry.

RESULTS

The new video wall solution not only impresses visitors but also aids the organization in their mission to connect with district citizenry and meaningfully affect broadcasting legislation for years to come. By showcasing the latest technology in the marketplace, NAB is able to demonstrate their commitment to innovation and advocacy, and to create a space that truly reflects their mission.

The technology at NAB’s new headquarters is leaps and bounds beyond what was used for decades at its previous building and far ahead of other trade associations in town. The new video wall solution creates an immersive and impactful experience, impressing visitors and showcasing the latest technology in the broadcast industry.

CONCLUSION

The National Association of Broadcasters Headquarters project is a testament to the power of collaboration and innovation in the audiovisual and collaboration technology space. By working closely with Diversified and audio-visual consultant Miller, Beam & Paganelli, TSI Touch was able to create a customized video wall solution that meets NAB’s unique needs and requirements and that truly wows visitors. The video wall solution not only creates an immersive and impactful experience but also aids NAB in their mission to connect with district citizenry and meaningfully affect broadcasting legislation for years to come. The new video wall solution impresses visitors and showcases the latest technology in the broadcast industry, demonstrating NAB’s commitment to innovation and advocacy.